If you have an in house sales manager, we have created a service just for you! Being a sales manager is a tough job requiring many skill sets and pressure.
The Novak Group’s unique approach to strategic sales training clients typically see higher close rates and stronger pipelines team’s results dramatically and transform their ability to connect and build lasting relationships.
Tod Novak, CEO of The Novak Group has developed an innovative way to manage and motivate sales teams with proven results.
Welcome
TO THE NOVAK GROUP
Welcome to The Novak Group, your resource for high performance sales management, sales training, sales coaching and sales recruiting. Tod Novak, CSP, is Founder & CEO of The Novak Group. Tod founded The Novak Group in 1999 out of his passion for helping companies increase their sales results by transforming the sales processes and utilizing proven and tested sales techniques.
The Birds
Making the Human Connection
If you want your business to strategically stand out from your competition than “The Birds” is a must for you and your company. You will increase sales and profits in your business by learning how to bring about an instant…
Relationship Selling 2.0 (our modern framework for digital-first buyers)
Meet Tod Novak
Tod Novak, CEO of The Novak Group has been managing sales teams, coaching and training in a variety of industries for over 20 years.
Why you need The Novak Group as your sales partner
Top 7 Sales Challenges
- Minimal proactive selling sales process best practices
- Relying on company leads and not prospecting
- Poor presentation skills
- No consistent step by step follow up process
- Lack of closing skills and techniques
- Poor organizational skills
- Time management, distracted easily
If your business is struggling with any of these sales challenges, The Novak Group can help turn your challenges into solutions.
Frequently Asked Questions
Sales Management 2.0 is our outsourced sales management service. When a company does not have a full-time sales manager, The Novak Group steps in and becomes their sales manager. We handle everything a traditional sales manager would do — running sales meetings, building and managing the pipeline, coaching the team, holding people accountable, improving closing skills, and driving consistent revenue — while using our proprietary proactive selling methods focused on human connection and today’s digital-first buyers.
consultative selling
Our Sales Manager Coaching is a hands-on partnership. We share our proven methodology for building high-performance sales teams and personally train and coach the sales manager on our Sales Management 2.0 approach. We work directly alongside the sales manager, running the team together so they can see first-hand how we create disciplined pipelines, coach salespeople, and drive consistent results. This practical, side-by-side experience gives the sales manager the confidence and real-world skills needed to successfully lead the team on their own.
Most of our training programs are delivered as half-day or full-day workshops. Because every program is fully customized based on your team’s specific needs and desired outcomes, we tailor both the content and the program length to your goals.
Clients have doubled and even quadrupled their closing ratios within months. We also see stronger pipelines, improved team performance, and more consistent revenue growth.
The Birds is our interactive workshop that teaches practical communication styles and human connection skills proven to improve sales conversations and closing effectiveness.
Take our free sales assessment or book a no-pressure 15-minute fit call to see if we’re the right partner for your team.
3 Ways The Novak Group Helps Companies

Proven Sales Methods
The Novak Group’s sales methods are proven to work and get results. The Novak Group has helped their clients close some of their largest deals, and they can teach your team these proven sales methods.

Customized Training Programs
The Novak Group will work with you and your team to create a customized sales training that meets the needs of your business and the desired outcome you are looking to achieve.

Proactive Selling
Salespeople can’t wait for sales to happen. We coach and train salespeople the strategies and techniques to be a proactive salesperson. This will be one of the biggest impacts for growing sales for your company.
Why Companies Choose The Novak Group
Key Takeaways – Why Companies Choose The Novak Group
• 25+ years helping sales teams at Microsoft, Comcast, Ford and other leading companies dramatically improve performance
• Outsourced Sales Management 2.0 and hands-on Sales Manager Coaching — we step in and run high-performance sales teams alongside your manager (or become your sales manager when you don’t have one)
• Proven results: clients have doubled (and even quadrupled) closing ratios within months of working with us
• Start today with a free 15-minute fit call or take the complimentary sales assessment