Sales management · Coaching · Training
Sales Management, Coaching & Training That Grows Revenue
The Novak Group is a sales management and sales training firm that helps CEOs and sales leaders build high-performing sales teams. Since 1999, we’ve served as the outsourced (fractional) sales manager for companies that don’t have one, coached in-house sales managers, and trained sales teams to prospect, present, close and follow up. We’re based in Newport Beach, CA and Scottsdale, AZ and work with companies nationwide.
1999
Founded
13,000+
One-on-one coaching sessions delivered
$750K → $100M+
Client sales growth
CSP
Certified Speaking Professional — Tod Novak
Our clients
Trusted by sales teams at companies including
Microsoft










Microsoft










What we do
Three Ways We Grow Your Sales
Fractional Sales Management (Sales Management 2.0)
No sales manager? We become yours. We run your sales meetings, pipeline reviews, one-on-one coaching, CRM discipline, KPIs and sales reporting, accountability and commission plans — for a fraction of the cost of a full-time hire.
Sales Manager Coaching & Training
Your top salesperson became your manager — now they need to lead. Over a 1-year program, we coach your sales manager side by side, running the team together until they lead it with confidence on their own.
Customized Sales Training
Half-day and full-day workshops built around your team’s real deals. We train the four stages of selling — prospecting, presenting, closing and follow-up — plus our Making the Human Connection communication program.
Compare services
Which Service Is Right for You?
| If you… | Choose | What we do | Length |
|---|---|---|---|
| Have no sales manager | Fractional Sales Management | We manage your sales team end to end | 1-year minimum |
| Have a sales manager who needs support | Sales Manager Coaching | We coach and co-lead alongside your manager | 1 year |
| Need your team's skills sharpened | Sales Training | Customized workshops plus follow-up coaching | Half-day or full-day |
| Are an executive that doesn’t have a coach | Executive Coaching | Private 1:1 Executive Coaching | 6 months |
About us
Welcome to The Novak Group
The Novak Group helps companies increase sales by building disciplined sales processes and training people in proven, tested sales techniques. Our services cover fractional sales management, sales manager coaching, sales training, sales coaching and sales recruiting.
Tod Novak, Certified Speaking Professional (CSP), founded The Novak Group in 1999. With 35+ years in sales, he has managed, coached and trained sales teams in industries from manufacturing and oil and gas to LASIK and plastic surgery practices, and has personally delivered more than 13,000 one-on-one coaching sessions.
Our process
How Sales Management 2.0 Works
Assess.
A free 30 minute fit call, then a complimentary sales assessment to find where deals are being lost.
Plan.
A Strategic Sales Planning Session sets goals, defines your ideal customer and builds a step-by-step sales process.
Manage and coach.
Weekly sales meetings, pipeline reviews, one-on-one coaching, CRM discipline, KPIs and weekly sales reporting.
Grow and hand off.
Once the system runs smoothly, we hand it to your in-house manager — or keep running it for you.
Case studies
Results Our Clients Have Achieved
Entertainment & promotions
$27M → $100M+
Gross sales grew from $27 million to over $100 million in 3 years.
LASIK practice
+$3M
Sales increased by more than $3 million in 22 months, with record years two years in a row.
Common problems
The 7 Sales Challenges We Fix Most Often
- 1Little proactive sellingHow we fix it: Daily prospecting targets and coaching on outreach
- 2Relying on company leads instead of prospectingHow we fix it: A written prospecting cadence and weekly activity reviews
- 3Weak presentation skillsHow we fix it: Presentation coaching on what to say, how and when
- 4No consistent follow-up processHow we fix it: A step-by-step follow-up system tracked in your CRM
- 5Lack of closing skillsHow we fix it: Closing techniques that feel like helping, not pushing
- 6Poor organizationHow we fix it: Pipeline stages, CRM discipline and weekly deal reviews
- 7Poor time managementHow we fix it: Time-blocking and accountability in one-on-one coaching
Who we serve
Industries We Serve
- LASIK and vision correction
- Plastic and cosmetic surgery
- Med spas
- Manufacturing
- Oil and gas
- Law firms
- Call centers
- Digital marketing and SEO agencies
- Entertainment and promotions
- Restaurant supply and distribution
- Wireless and technology services
- Restoration and home services
Sales & Communication Workshop
Making the Human Connection (The Birds™)
The Birds is The Novak Group’s interactive sales and communication workshop. It teaches salespeople to recognize four customer personality/communication styles — each represented by a bird — and adapt how they present, follow up and close so every customer feels understood. Teams leave with tools they use on their very next call.
Testimonials
What Workshop Participants Say
I learned how to communicate with all customers and learned about myself which will help me understand others. This course was fun and informational and as a “peacock” the fun part made it worthwhile. Thank you!
Thank you so much for the training course you provided us. The day after the training, I applied your technique to help me close a BIG deal! I look forward to using this technique throughout the future. Thank you so much!
From his seminar on how to identify personality types, to presentation training, to one-on-one coaching sessions, by far have been the best thing that have ever happened to my career and refining my craft. Tod truly loves the art of selling and cares for each and every person he works with.
Tod is a true gentleman, an exceptional mentor, and an inspiring leader. His “Four Birds” approach completely transformed the way I identify different client personalities and tailor my communication to connect with them more effectively. The insights and strategies I gained from his coaching have made a tremendous difference in my professional growth and sales performance.
I'm truly thankful to have had Tod as my mentor. The time, effort, and genuine care he's put into helping me grow has meant more than he probably realizes. I've learned so much from his experience, guidance, and knowledge. What I appreciate most is that he goes beyond simply coaching. He takes genuine interest in my progress, always willing to listen, and consistently offers encouragement and honest advice when I need it. I've gained not only valuable sales knowledge and skills, but also more confidence in myself and my abilities. I'm sincerely grateful for his mentorship. It's been a privilege learning from him. Thank you, Tod!
Tod has been nothing short of outstanding to work with! He very quickly identified my personality type and gave me tremendous insight into how my approach could be used to maximize results. In the first month after meeting with Tod my sales doubled! I would highly recommend Tod to any businesses or individuals. He and Joyce are quite a dynamic team. Thank you very much!!!
Great presentation, and it will definitely help my approach since most of my selling is over the phone and by e-mail.
Great training, I felt like the training was personalized just for me—it far exceeded my expectations.
Very outstanding presentation and knowledgeable, good to know and will be very useful.
Always make yourself approachable, listen to others and close the deal with confidence. Great!
The tempo of the training was upbeat, motivating, and very informative.
Simplicity with Real World scenarios.
Entertaining and informative, I have been to many other trainings and this was the best.
I learned how and why to identify personality types and how to adapt to them for selling.
Identifying personalities on the phone and by e-mail was sensational
Like so many people I didn’t think I needed help, but Tod made me realize that I do, I can’t wait to start utilizing what I learned today.
I know tomorrow I can use what I learned today to improve my sales.
My plastic surgery practice which consists of two offices had its best week ever in sales after only three weeks of working with Tod Novak. His meetings and training seminars with my staff resulted in improved attitude and morale as well as increased sales. Since using “The Birds” my staff now treats each patient in a way that resonates with the different personality styles of patients both in person and over the phone. Tod's 7 steps for follow up are a huge success in addition to the bonus program he created. Tod not only increased my sales, he made the office a more efficient and enjoyable place for the entire staff.
I have known Tod Novak for five years and have worked with him on various business endeavors; I have been impressed with him as a leader and a professional. After sponsoring one of Tod's seminars and sending my sales staff to attend, The Hispano Chamber had its best month ever in the history of the Chamber. If you want real results to increase your sales I highly recommend Tod Novak.
FAQ
Frequently Asked Questions
Still deciding? Take the free 30-second sales team assessment to see where your team stands.
What is Sales Management 2.0?
Sales Management 2.0 is The Novak Group’s fractional (outsourced) sales management service. When a company has no full-time sales manager, we become its sales manager. That includes:
- Running weekly sales meetings and pipeline reviews
- One-on-one coaching for every salesperson
- CRM discipline, KPIs and weekly sales stats reporting
- Commission plan review and redesign
- Hiring support and onboarding new reps
What is a fractional sales manager?
A fractional sales manager is an experienced sales leader who runs your sales team as an outside partner — without the cost, recruiting time and risk of hiring a sales manager as an employee. The Novak Group provides this through Sales Management 2.0.
How much does fractional sales management cost?
Fractional sales management engagements typically start at $7,500 per month, with a 1-year minimum commitment. That’s significantly less than a full-time sales manager’s salary, commission, benefits and recruiting costs.
What does Sales Manager Coaching include?
Side-by-side coaching for your in-house sales manager. We share our methodology, run the team together, and coach your manager on meetings, pipeline management, coaching reps and accountability until they can lead on their own. The program runs for 1 year.
How long are your training programs?
Most sales training programs are half-day or full-day workshops, customized to your team. Many clients add ongoing coaching afterward so new skills stick.
What results can I expect?
Results depend on your starting point and commitment. Client growth has ranged from $750K to over $100M in sales, backed by 13,000+ coaching sessions. Case-study results include a $3 million+ increase for a LASIK practice in 22 months and a $750,000 increase in 6 months for a restaurant supply company. Individual salespeople coached by Tod have doubled their closing ratios within 30 days.
Do you work with companies outside California and Arizona?
Yes. We have offices in Newport Beach, CA and Scottsdale, AZ, and coach, manage and train sales teams nationwide, in person and virtually.
What industries do you work with?
We’re industry agnostic and specialize in high-ticket sales, typically for companies with $5 million or more in revenue.
How do I get started?
Book a free 30-minute fit call or take our free sales assessment. There’s no pressure and no sales pitch — just a clear view of where your team can improve.
Why The Novak Group
Why Companies Choose The Novak Group
The Novak Group is the sales management partner for companies that want more revenue from the sales team they already have.
- ✓Since 1999: 25+ years building sales teams, led by Tod Novak's 35+ years in sales
- ✓Hands-on: we manage your team or coach your manager.
- ✓Proven: 13,000+ coaching sessions and client growth from $750K to over $100M
- ✓Nationwide: offices in Newport Beach, CA and Scottsdale, AZ
The book
Has Technology Left Us Speechless?
Tod’s book on restoring the human connection in a digital age — practical ways to build trust and relationships with customers when most conversations start on a screen.
The podcast
On with the Novaks Podcast
Weekly conversations on the relationships that shape business and life.