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Sales management · Coaching · Training

Sales Management, Coaching & Training That Grows Revenue

The Novak Group is a sales management and sales training firm that helps CEOs and sales leaders build high-performing sales teams. Since 1999, we’ve served as the outsourced (fractional) sales manager for companies that don’t have one, coached in-house sales managers, and trained sales teams to prospect, present, close and follow up. We’re based in Newport Beach, CA and Scottsdale, AZ and work with companies nationwide.

1999

Founded

13,000+

One-on-one coaching sessions delivered

$750K → $100M+

Client sales growth

CSP

Certified Speaking Professional — Tod Novak

Our clients

Trusted by sales teams at companies including

microsoft logoMicrosoft
Ford
AOL
Comcast
Liberty Mutual
YWCA
HealthPoint
NAIFA
New Mexico Department of Transportation
SERVPRO
United Blood Services
U.S. Chamber of Commerce

What we do

Three Ways We Grow Your Sales

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Fractional Sales Management (Sales Management 2.0)

No sales manager? We become yours. We run your sales meetings, pipeline reviews, one-on-one coaching, CRM discipline, KPIs and sales reporting, accountability and commission plans — for a fraction of the cost of a full-time hire.

Best forCompanies with $5M+ in revenue, a sales team and no dedicated sales manager.
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Sales Manager Coaching & Training

Your top salesperson became your manager — now they need to lead. Over a 1-year program, we coach your sales manager side by side, running the team together until they lead it with confidence on their own.

Best forNew or struggling in-house sales managers.
sales training

Customized Sales Training

Half-day and full-day workshops built around your team’s real deals. We train the four stages of selling — prospecting, presenting, closing and follow-up — plus our Making the Human Connection communication program.

Best forSales teams that need sharper skills and higher close rates.

Compare services

Which Service Is Right for You?

If you…ChooseWhat we doLength
Have no sales managerFractional Sales ManagementWe manage your sales team end to end1-year minimum
Have a sales manager who needs supportSales Manager CoachingWe coach and co-lead alongside your manager1 year
Need your team's skills sharpenedSales TrainingCustomized workshops plus follow-up coachingHalf-day or full-day
Are an executive that doesn’t have a coachExecutive CoachingPrivate 1:1 Executive Coaching6 months
Tod Novak, founder of The Novak Group

About us

Welcome to The Novak Group

The Novak Group helps companies increase sales by building disciplined sales processes and training people in proven, tested sales techniques. Our services cover fractional sales management, sales manager coaching, sales training, sales coaching and sales recruiting.

Tod Novak, Certified Speaking Professional (CSP), founded The Novak Group in 1999. With 35+ years in sales, he has managed, coached and trained sales teams in industries from manufacturing and oil and gas to LASIK and plastic surgery practices, and has personally delivered more than 13,000 one-on-one coaching sessions.

Overview of The Novak Group

Our process

How Sales Management 2.0 Works

1

Assess.

A free 30 minute fit call, then a complimentary sales assessment to find where deals are being lost.

2

Plan.

A Strategic Sales Planning Session sets goals, defines your ideal customer and builds a step-by-step sales process.

3

Manage and coach.

Weekly sales meetings, pipeline reviews, one-on-one coaching, CRM discipline, KPIs and weekly sales reporting.

4

Grow and hand off.

Once the system runs smoothly, we hand it to your in-house manager — or keep running it for you.

Case studies

Results Our Clients Have Achieved

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Entertainment & promotions

$27M → $100M+

Gross sales grew from $27 million to over $100 million in 3 years.

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LASIK practice

+$3M

Sales increased by more than $3 million in 22 months, with record years two years in a row.

Commercial Kitchen

Restaurant supply

+$750K

A $750,000 sales increase in 6 months.

Common problems

The 7 Sales Challenges We Fix Most Often

  1. 1
    Little proactive sellingHow we fix it: Daily prospecting targets and coaching on outreach
  2. 2
    Relying on company leads instead of prospectingHow we fix it: A written prospecting cadence and weekly activity reviews
  3. 3
    Weak presentation skillsHow we fix it: Presentation coaching on what to say, how and when
  4. 4
    No consistent follow-up processHow we fix it: A step-by-step follow-up system tracked in your CRM
  5. 5
    Lack of closing skillsHow we fix it: Closing techniques that feel like helping, not pushing
  6. 6
    Poor organizationHow we fix it: Pipeline stages, CRM discipline and weekly deal reviews
  7. 7
    Poor time managementHow we fix it: Time-blocking and accountability in one-on-one coaching

Who we serve

Industries We Serve

  • LASIK and vision correction
  • Plastic and cosmetic surgery
  • Med spas
  • Manufacturing
  • Oil and gas
  • Law firms
  • Call centers
  • Digital marketing and SEO agencies
  • Entertainment and promotions
  • Restaurant supply and distribution
  • Wireless and technology services
  • Restoration and home services

Sales & Communication Workshop

Making the Human Connection (The Birds™)

The Birds is The Novak Group’s interactive sales and communication workshop. It teaches salespeople to recognize four customer personality/communication styles — each represented by a bird — and adapt how they present, follow up and close so every customer feels understood. Teams leave with tools they use on their very next call.

Testimonials

What Workshop Participants Say

“
I learned how to communicate with all customers and learned about myself which will help me understand others. This course was fun and informational and as a “peacock” the fun part made it worthwhile. Thank you!
CBCrystal B.Customer Service Advisor, Ford
“
Thank you so much for the training course you provided us. The day after the training, I applied your technique to help me close a BIG deal! I look forward to using this technique throughout the future. Thank you so much!
NRNatalie RossPrisma Graphic
“
From his seminar on how to identify personality types, to presentation training, to one-on-one coaching sessions, by far have been the best thing that have ever happened to my career and refining my craft. Tod truly loves the art of selling and cares for each and every person he works with.
MKMichael KnudsonImagine This
“
Tod is a true gentleman, an exceptional mentor, and an inspiring leader. His “Four Birds” approach completely transformed the way I identify different client personalities and tailor my communication to connect with them more effectively. The insights and strategies I gained from his coaching have made a tremendous difference in my professional growth and sales performance.
DLDaniel LiuIQ Laser Vision
“
I'm truly thankful to have had Tod as my mentor. The time, effort, and genuine care he's put into helping me grow has meant more than he probably realizes. I've learned so much from his experience, guidance, and knowledge. What I appreciate most is that he goes beyond simply coaching. He takes genuine interest in my progress, always willing to listen, and consistently offers encouragement and honest advice when I need it. I've gained not only valuable sales knowledge and skills, but also more confidence in myself and my abilities. I'm sincerely grateful for his mentorship. It's been a privilege learning from him. Thank you, Tod!
PTPatrick TongVision Correction Specialist
“
Tod has been nothing short of outstanding to work with! He very quickly identified my personality type and gave me tremendous insight into how my approach could be used to maximize results. In the first month after meeting with Tod my sales doubled! I would highly recommend Tod to any businesses or individuals. He and Joyce are quite a dynamic team. Thank you very much!!!
GNGreg NierenbergAccount Manager
“
Great presentation, and it will definitely help my approach since most of my selling is over the phone and by e-mail.
TCTina CorderoCommercial Account Executive, Comcast
“
Great training, I felt like the training was personalized just for me—it far exceeded my expectations.
DWDavid WolfOwner, Small Biz America Radio
“
Very outstanding presentation and knowledgeable, good to know and will be very useful.
VBVernon BradleyDirect Sales
“
Always make yourself approachable, listen to others and close the deal with confidence. Great!
JUJuan UriosteSales Supervisor, Comcast
“
The tempo of the training was upbeat, motivating, and very informative.
LLLance LinaresSales
“
Simplicity with Real World scenarios.
RFRob F.Business Sales
“
Entertaining and informative, I have been to many other trainings and this was the best.
NNNate NolandSales
“
I learned how and why to identify personality types and how to adapt to them for selling.
TMTodd MartinezEntrepreneur
“
Identifying personalities on the phone and by e-mail was sensational
MSMaryt SaavedraInside Sales
“
Like so many people I didn’t think I needed help, but Tod made me realize that I do, I can’t wait to start utilizing what I learned today.
DPDeWayne PearsonOutside Sales, 22-year sales veteran
“
I know tomorrow I can use what I learned today to improve my sales.
MTMatthew TrusterGreater Albuquerque Chamber of Commerce
“
My plastic surgery practice which consists of two offices had its best week ever in sales after only three weeks of working with Tod Novak. His meetings and training seminars with my staff resulted in improved attitude and morale as well as increased sales. Since using “The Birds” my staff now treats each patient in a way that resonates with the different personality styles of patients both in person and over the phone. Tod's 7 steps for follow up are a huge success in addition to the bonus program he created. Tod not only increased my sales, he made the office a more efficient and enjoyable place for the entire staff.
DRDaniel Ronel MD, FAAP, FACSPlastic Surgery Practice
“
I have known Tod Novak for five years and have worked with him on various business endeavors; I have been impressed with him as a leader and a professional. After sponsoring one of Tod's seminars and sending my sales staff to attend, The Hispano Chamber had its best month ever in the history of the Chamber. If you want real results to increase your sales I highly recommend Tod Novak.
JCJeffrey CandelariaVP of Sales and Marketing, Albuquerque Hispano Chamber of Commerce

FAQ

Frequently Asked Questions

Still deciding? Take the free 30-second sales team assessment to see where your team stands.

Sales Management 2.0 is The Novak Group’s fractional (outsourced) sales management service. When a company has no full-time sales manager, we become its sales manager. That includes:

  • Running weekly sales meetings and pipeline reviews
  • One-on-one coaching for every salesperson
  • CRM discipline, KPIs and weekly sales stats reporting
  • Commission plan review and redesign
  • Hiring support and onboarding new reps

A fractional sales manager is an experienced sales leader who runs your sales team as an outside partner — without the cost, recruiting time and risk of hiring a sales manager as an employee. The Novak Group provides this through Sales Management 2.0.

Fractional sales management engagements typically start at $7,500 per month, with a 1-year minimum commitment. That’s significantly less than a full-time sales manager’s salary, commission, benefits and recruiting costs.

Side-by-side coaching for your in-house sales manager. We share our methodology, run the team together, and coach your manager on meetings, pipeline management, coaching reps and accountability until they can lead on their own. The program runs for 1 year.

Most sales training programs are half-day or full-day workshops, customized to your team. Many clients add ongoing coaching afterward so new skills stick.

Results depend on your starting point and commitment. Client growth has ranged from $750K to over $100M in sales, backed by 13,000+ coaching sessions. Case-study results include a $3 million+ increase for a LASIK practice in 22 months and a $750,000 increase in 6 months for a restaurant supply company. Individual salespeople coached by Tod have doubled their closing ratios within 30 days.

Yes. We have offices in Newport Beach, CA and Scottsdale, AZ, and coach, manage and train sales teams nationwide, in person and virtually.

We’re industry agnostic and specialize in high-ticket sales, typically for companies with $5 million or more in revenue. 

Book a free  30-minute fit call or take our free sales assessment. There’s no pressure and no sales pitch — just a clear view of where your team can improve.

Why The Novak Group

Why Companies Choose The Novak Group

The Novak Group is the sales management partner for companies that want more revenue from the sales team they already have.

  • ✓Since 1999: 25+ years building sales teams, led by Tod Novak's 35+ years in sales
  • ✓Hands-on: we manage your team or coach your manager.
  • ✓Proven: 13,000+ coaching sessions and client growth from $750K to over $100M
  • ✓Nationwide: offices in Newport Beach, CA and Scottsdale, AZ
Increase Conversion Rate

The book

Has Technology Left Us Speechless?

Tod’s book on restoring the human connection in a digital age — practical ways to build trust and relationships with customers when most conversations start on a screen.

Sales Manager California

The podcast

On with the Novaks Podcast

Weekly conversations on the relationships that shape business and life.

(949) 891-1423