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Selling in a Price-Sensitive Market—Without Slashing Your Prices

Let’s be honest: today’s buyers are more budget-conscious than ever. Inflation, tighter margins, and increased scrutiny from finance teams are making it harder to close deals—especially if your product or service isn’t the cheapest option. But here’s the truth: top-performing salespeople aren’t winning by discounting. They’re winning by selling value. If you want to protect

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5 Signs Your Sales Team is Costing You Revenue—and How to Fix It

If you’re seeing strong leads but lackluster results, your sales team might be leaving money on the table—and you may not even know it. At The Novak Group, we’ve audited dozens of sales organizations. What do we consistently find? High-performing companies unknowingly bleed revenue due to inefficiencies in their sales strategy, execution, or team alignment.

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How to Sell in a Noisy, Distracted Market (and Actually Get Responses)

In today’s sales landscape, attention is currency—and it’s harder to earn than ever before. Between nonstop notifications, AI-generated emails, and inboxes flooded with pitches, your prospects are tuning out more than they’re tuning in. So how do high-performing salespeople break through the noise? Let’s dig into five strategies to stand out, get responses, and close

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5 Metrics Every CEO Should Track Beyond Revenue

When it comes to evaluating business success, revenue is the obvious north star. But focusing on revenue alone is like judging a car by the speedometer while ignoring the engine, tires, and gas tank. Smart CEOs know that sustainable growth comes from understanding what’s driving that revenue—and what’s quietly holding it back. Below are five powerful metrics

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The Hidden Cost of an Untrained Sales Team

In business, what you don’t know can hurt you—and when it comes to sales, what your team doesn’t know could be costing you thousands (or more) every month. While many organizations focus on product development, marketing, and operations, they often overlook the one department that directly drives revenue: sales. An untrained or undertrained sales team

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