The Playbook Every Sales Manager Needs And Most Never Get

Download The Novak Group Sales Manager Playbook a proven, practical guide to building high-performing teams through elite coaching, disciplined execution, and winning culture

No spam. No fluff. Just the frameworks that actually work.

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Tod Novak with his California sales team. Under Tod’s coaching, their company grew dramatically — the owner successfully exited, sold the business, and retired to travel the world.

The Playbook Every Sales Manager Needs And Most Never Get

Download The Novak Group Sales Manager Playbook a proven, practical guide to building high-performing teams through elite coaching, disciplined execution, and winning culture.

No spam. No fluff. Just the frameworks that actually work.

Most Sales Managers Were Never Taught How to Lead.

You were a great rep. So they promoted you. And suddenly you’re responsible for an entire team’s performance without a system, without a playbook, and without a roadmap.

Sound familiar?

The truth is, most sales managers are left to figure it out on their own. And that costs companies millions in lost revenue, high turnover, and underperforming teams.

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Tod Novak leading a live sales training session at Mandalay Bay, Las Vegas, NV

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Everything You Need to Coach, Lead, and Win In One Playbook.

Inside The Novak Group Sales Manager Playbook, you’ll get a complete leadership system including:

  • The Multiplier Mindset: How to stop managing and start amplifying your team’s results
  • The Manager’s Creed: A set of guiding principles every great leader lives by
  • The 3-Phase Onboarding System: Set new reps up for success from Day 1
  • The 6-Stage Sales Framework: A repeatable process that drives predictable revenue
  • Meeting Rhythms That Work: Dailies, 1-on-1s, and team meetings that build culture
  • The 60/20/20 Rule: Exactly how high-performing managers spend their time
  • Scripts That Scale: Cold calls, objection handling, and follow-up frameworks
  • Conflict Resolution & Coaching Frameworks: Handle tough conversations with confidence
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Built by a Sales Leader Who Has Done It at Every Level.

Tod Novak is a sales performance strategist, keynote speaker, and the founder & CEO of The Novak Group a full-service sales agency dedicated to helping companies accelerate growth through leadership, coaching, and training.

With over 30 years of experience, Tod has coached Fortune 500 executives, startup founders, and top-producing sales organizations nationwide. He is known for his dynamic energy and results-driven frameworks that empower managers to lead with clarity and confidence.

30+

Years Transforming Sales Teams

Fortune 500

Executives Coached

Nationwide

Sales Organizations Served

What Sales Leaders Are Saying.

"Tod's training was customized to our field and everything we learned we could apply and see immediate results. I highly recommend The Novak Group to any company looking to advance both internally and externally. It is hands down the best investment in someone professionally and personally."
Adam Bullock
Sales Manager
"Tod's weekly coaching helped build trust between sales personnel and management, and laid a foundation of positive energy on the sales floor. Through his programs, he helped the sales team look beyond short-term negative factors and believe in the overall value proposition. Although economic and product-related factors have not improved, overall sales levels and profit margins have increased dramatically."
David W. Evans, PhD
CEO, Ceatus Media Group LLC
"I highly recommend Tod Novak to any sales person or executive committed to growing their business. Tod's practical approach to changing one's mindset to possibilities instead of excuses has uplifted the morale of our entire team. His proven sales techniques are already producing results in our team's relationship building efforts in less than 30 days."
Patrick Papaccio
CEO, Imagine This
"As VP of the sales team at CASE, Tod provided me with many excellent tools to help guide the team to greater productivity and increased sales. I know I speak for the team in thanking you for your support, encouragement, and honest feedback. You have been a true professional, an ally and friend to us all."
Chrisann Lawson
VP Sales, CASE Emergency Systems

A Taste of What's Inside.

Here are just a few of the insights waiting for you in the playbook:

Your job isn’t to close deals it’s to build closers. When you coach behaviors and mindsets,
the results take care of themselves.

A pipeline tells the story of your team. Don’t just report it read it, coach it, and improve it.

Meetings aren’t just about information. They’re about transformation.

A team rarely outgrows its manager. If you keep growing, so will they.

Get Your Free Copy Now.

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Want Tod to Coach You or Your Team Personally?

The playbook gives you the framework. But the fastest way to see results is to have The Novak Group work directly with you or your sales team.

We offer customized Sales Manager Coaching programs designed to help you:

  • Strengthen your leadership presence and coaching conversations
  • Build a culture of accountability without killing morale
  • Drive consistent pipeline movement and quota attainment
  • Develop your reps into a high-performing, self-motivated team

No pressure. No pitch. Just a real conversation about where your team is and where you want them to go.

Want Tod to Coach You or Your Team Personally?

The playbook gives you the framework. But the fastest way to see results is to have The Novak Group work directly with you or your sales team.
We offer customized Sales Manager Coaching programs designed to help you:
  • Strengthen your leadership presence and coaching conversations
  • Build a culture of accountability without killing morale
  • Drive consistent pipeline movement and quota attainment
  • Develop your reps into a high-performing, self-motivated team

No pressure. No pitch. Just a real conversation about where your team is and where you want them to go.

(949) 891-1423