One of the best ways to crush your competition is to know your competition Inside and out by knowing their strengths and weaknesses. Obtaining this valuable information will help you differentiate yourself in the marketplace and give your sales team the competitive edge. Through mystery shopping your competitors you will learn what they are saying about you as a competitor, others in the marketplace and you will learn what their sales process looks like from the initial contact, their presentation, closing style and follow up techniques.

The Novak Group will mystery shop your competition and find out everything you need to know to provide you with tactical feedback that will help your sales team increase their closing ratio.

Tod Novak, CEO of The Novak Group will personally deliver the report of findings via phone, video conference call or in person. Tod will also share sales strategies to help maximize data obtained from the mystery shop.

Companies we have worked with range from small to enterprise businesses like Microsoft, Ford, Liberty Mutual and Comcast.

Would you or someone in your company like to have a quick 15-minute chat to learn more about our mystery shop or other sales services?

Wouldn’t you like the expertise of a sales and communication expert to mystery shop your business?


Tod Novak, CEO of The Novak Group offers Mystery Shopping. If you are a five star hotel, fine dining restaurant or fortune 500 company, no matter what industry you represent, mystery shopping is a great way to  “inspect what you expect”.

Knowing what your customers experience and how they interact with your brand is critical to your ongoing success and reputation.

Through mystery shopping, The Novak Group delivers the intelligence you need to set a company standard and maintain it at every level of your organization.  We customize your Mystery Shop around your organization.

If you are interested in hiring Tod Novak to Mystery Shop your business, please contact Joyce at 949-891-1423, or [email protected], or complete the following information, and we will respond within 24 hours.

(949) 891-1423