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Want to know the real reason some sales teams close deals consistently while others stall out? It isn’t just about talent, CRM systems, or sales enablement tools. The difference often comes down to one thing: communication culture. How your team communicates with each other — and with prospects — has a

What Every Sales Manager Needs to Know About Coaching in 2025 Sales is evolving fast. What worked in 2020 feels outdated now, and what worked in 2015 might as well be ancient history. In 2025, sales managers can no longer rely on scripts, surface-level feedback, or once-a-month pipeline reviews. If

AI Is Changing Sales—But It Won’t Replace These 3 Essentials We get it—AI is everywhere. It’s writing emails, booking meetings, analyzing buyer intent, and even recommending when to follow up. And yes, it’s a powerful tool. But there’s a growing fear in the sales world: Is AI going to replace

What Elite Sales Teams Do Differently? That You Can Start Today Most sales teams operate on hustle. A few operate on habits.But the top-performing, quota-crushing, retention-defying teams? They operate on discipline, data, and direction. At The Novak Group, we’ve worked with sales organizations across industries—and while every team has its own

The Real Cost of Miscommunication: What It’s Doing to Your Bottom Line You’ve probably heard the phrase “communication is key.” But in today’s fast-paced business environment, it’s more than a cliché—it’s a measurable factor in whether your company thrives or struggles. At The Novak Group, we’ve seen firsthand how poor

Why Activity Isn’t the Same as Productivity Calendars are full. Calls are happening. Your team looks busy—really busy.But here’s the question that matters most: Are they actually closing business?Or are they just checking boxes? At The Novak Group, we’ve seen it time and time again: teams that look productive but are actually spinning