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How to Run One-on-Ones That Drive Performance (Not Just Reports) If you’re a sales manager, you know one-on-one meetings are a staple of your leadership calendar. But here’s the hard truth: too many of these meetings end up as status updates instead of performance drivers. When done right, one-on-ones can

Why Sales Managers Need a Coach: The Secret Weapon Behind High-Performing Teams Sales managers are the unsung heroes of every revenue engine. They’re responsible for hitting targets, driving team performance, mentoring reps, managing forecasts, and keeping morale high — often all in a single day. Yet, while many companies invest

How to Be a Better Sales Manager: 5 Essential Questions to Ask Yourself Being a sales manager is one of the most demanding — and rewarding — roles in any organization. You’re asked to drive revenue, manage performance, lead people, and translate business goals into results. But truly great sales

Selling in a Price-Sensitive Market—Without Compromising Your Prices Let’s be honest: today’s buyers are more budget-conscious than ever. Inflation, tighter margins, and increased scrutiny from finance teams are making it harder to close deals—especially if your product or service isn’t the cheapest option. But here’s the truth: top-performing salespeople aren’t

5 Signs Your Sales Team is Costing You Revenue If you’re seeing strong leads but lackluster results, your sales team might be leaving money on the table—and you may not even know it. At The Novak Group, we’ve audited dozens of sales organizations. What do we consistently find? High-performing companies

How to Sell in a Noisy, Distracted Market In today’s sales landscape, attention is currency—and it’s harder to earn than ever before. Between nonstop notifications, AI-generated emails, and inboxes flooded with pitches, your prospects are tuning out more than they’re tuning in. So how do high-performing salespeople break through the