The Big Win
$750K Sales Increase in 6 Months
Client Overview
Industry : Commercial Kitchen Equipment & Supplies
Location: New Mexico
Years in Business: 75
Team Size: 12 Employees
Executive Summary
A 75-year-old commercial kitchen supply company experienced a rapid $750,000 increase in revenue in just six months after partnering with The Novak Group. With limited sales leadership bandwidth, the general manager was stretched thin—handling operations, client sales, and team management.
The Novak Group stepped in to provide strategic sales management, coaching, and accountability, resulting in a 20% increase in sales and a revitalized sales culture.
Challenges
General Manager was overextended: selling, managing, and running the business with no time to coach or develop the sales team
Lack of structured sales meetings or training
No formal accountability or performance tracking
Sales team operated in silos with no unified strategy
Results
$750,000 increase in sales in just 6 months 20% growth in revenue Sales team aligned, motivated, and trained with consistent performance coaching Improved communication, accountability, and sales culture
Solutions Implemented
Sales Assessment & Strategic Planning
Conducted a full sales team and process assessment
Set clear sales goals with a defined action plan
Team Kickoff & Individual Strategy Sessions
Conducted a full-day sales training session
Met one-on-one with each sales rep using a proprietary questionnaire to guide next steps
Ongoing Sales Management & Coaching
Conducted bi-monthly team sales meetings focused on motivation, training, and best practices
Provided bi-monthly private sales coaching for every team member
Introduced a performance-based CRM tracking and daily activity reporting system
Compensation & Culture Revamp
Redesigned commission structure to align with sales goals and drive motivation
Created a collaborative, accountable sales culture
Took over lead distribution based on team engagement and performance
To learn more about The Novak Group and Sales Management 2.0 Click this link
Contact us at 949-891-1423 or [email protected]
