Med Spa Training That Drives Results
Empower Your Team. Grow Your Practice. Deliver an Unmatched Patient Experience.
At The Novak Group, we specialize in coaching and training med spa teams to elevate every stage of the patient journey — from first contact to repeat bookings. Our proven programs focus on sales, communication, relationship-building, customer service, and follow-up — giving your team the tools and confidence to convert leads, retain patients, and grow your business.
Why Med Spas Choose The Novak Group
Many med spas invest heavily in marketing — but without skilled consultations and consistent follow-up, leads fall through the cracks. Most staff don’t come from a sales background, yet aesthetics is a sales business.
We bridge that gap.
Sales: Consult with Confidence. Close with Consistency.
Our training gives your team the sales mindset and skills needed to turn inquiries into consultations — and consultations into booked procedures.
We focus on real-world scripts, objection handling, and confidence-building techniques that your team can use immediately.
Sales Skills = Booked Procedures
Communication: Connection Creates Conversions
Effective communication goes beyond speaking well — it’s about understanding who you’re speaking to.
Our system helps your staff connect with patients and coworkers across every channel: phone, video, in-person, email, and text.
Patients buy from people they trust — and trust starts with connection.
Ultimate Customer Service: From First Visit to Lifelong Loyalty
Patients reward outstanding service with loyalty — and leave when it’s missing.
We train your team to deliver exceptional, memorable service that keeps patients coming back.
This program builds a service-driven culture that benefits both patients and employees.
Follow-Up: The Most Overlooked Step in Sales
Even the best staff often struggle with consistent follow-up.
The Novak Group helps your team master all four stages of the sales process, with a special emphasis on follow-up — because this is where most business is lost.
Follow-Up Facts:
58% of salespeople quit after one follow-up
20% stop after two
Only 15% follow up five or more times — and they generate 75% of all business
We’ll help your team become part of that 15%.
Client Testimonial
"My manager signed me up for coaching sessions with The Novak Group via video conference. The effort was to further increase booked procedures and refresh my selling technique. Tod helped open doors that I had forgotten about that allowed me to connect with my clients. He reiterated the importance of listening and connecting with patients, and taking the time to connect with each patient individually as everyone’s needs and desires are different. Since my coaching sessions with Tod I am proud to say I have successfully booked numerous procedures using the array of techniques and tools through which we discussed. I am looking forward to advancing and implementing more techniques. Tod took the time to listen to my areas of concern and was able to help strengthen my techniques and confidence booking procedures."
— Lindsay, Patient Education Specialist Las Vegas Laser & Lipo
Med Spa Case Study
📖 Read Full Case Study Here: 🔗
https://www.todnovak.com/case-studies/med-spa-case-study/
Let’s Talk About Growing Your Med Spa
Schedule a complimentary 15-minute consultation to explore how we can support your goals. No pressure. Just real solutions.
📞 Call Joyce at 949-891-1423
📧 Email [email protected]
📝 Or complete the form below — we’ll respond within 24 hours.
