The beginning of a new year offers a powerful opportunity for organizations to reset, refocus, and realign their teams. While many companies make resolutions around revenue goals, customer experience, and productivity. If your goal is to increase sales, strengthen communication, boost morale, and create a culture of accountability in 2026, there is no better time […]

Helping Arizona Sales Teams Perform at the Highest Level At The Novak Group, we empower sales teams throughout Scottsdale, Phoenix, and the greater Arizona area to communicate effectively, close more deals, and grow revenue. With over 25 years of experience, we specialize in customized sales training, coaching, and leadership development that drives measurable results. Based in Scottsdale, AZ, we work with companies

Empowering Sales Teams Across Orange County and Beyond At The Novak Group, we help sales teams throughout Southern California achieve higher performance, stronger leadership, and measurable growth. With over 25 years of experience, our proven training and coaching programs are designed to transform your team from good to unstoppable. Headquartered in Newport Beach, CA and Scottsdale, AZ, we partner with companies across

Making the Human Connection: Personality and Communication Success in any workplace isn’t just about tasks and processes—it’s about how you connect with the people around you. The ability to build meaningful relationships, communicate effectively, and adapt to different personality styles can transform interactions with both clients and colleagues. That’s why The Novak Group created our

9 Essential Skills Every Sales Manager Needs to Succeed Discover the top 9 skills every sales manager needs to lead teams, drive revenue, and build a high-performance sales culture. Being a great salesperson doesn’t automatically make you a great sales manager. Managing a team requires an entirely different skillset—one rooted in leadership, process, and people.

What Makes a Great Sales Manager? 7 Traits That Separate the Best from the Rest A great sales manager is more than just a closer with a title. They’re part strategist, part coach, part therapist—and fully responsible for driving results through people. In today’s competitive environment, being “good enough” doesn’t cut it. Whether you’re hiring,

How to Run One-on-Ones That Drive Performance (Not Just Reports) If you’re a sales manager, you know one-on-one meetings are a staple of your leadership calendar. But here’s the hard truth: too many of these meetings end up as status updates instead of performance drivers. When done right, one-on-ones can be the most powerful tool

Why Sales Managers Need a Coach: The Secret Weapon Behind High-Performing Teams Sales managers are the unsung heroes of every revenue engine. They’re responsible for hitting targets, driving team performance, mentoring reps, managing forecasts, and keeping morale high — often all in a single day. Yet, while many companies invest in coaching for frontline sales

How to Be a Better Sales Manager: 5 Essential Questions to Ask Yourself Being a sales manager is one of the most demanding — and rewarding — roles in any organization. You’re asked to drive revenue, manage performance, lead people, and translate business goals into results. But truly great sales managers don’t just track metrics

Selling in a Price-Sensitive Market—Without Compromising Your Prices Let’s be honest: today’s buyers are more budget-conscious than ever. Inflation, tighter margins, and increased scrutiny from finance teams are making it harder to close deals—especially if your product or service isn’t the cheapest option. But here’s the truth: top-performing salespeople aren’t winning by discounting. They’re winning