Why Sales Managers Need a Coach: The Secret Weapon Behind High-Performing Teams Sales managers are the unsung heroes of every revenue engine. They’re responsible for hitting targets, driving team performance, mentoring reps, managing forecasts, and keeping morale high — often all in a single day. Yet, while many companies invest in coaching for frontline sales […]

How to Be a Better Sales Manager: 5 Essential Questions to Ask Yourself Being a sales manager is one of the most demanding — and rewarding — roles in any organization. You’re asked to drive revenue, manage performance, lead people, and translate business goals into results. But truly great sales managers don’t just track metrics

Selling in a Price-Sensitive Market—Without Compromising Your Prices Let’s be honest: today’s buyers are more budget-conscious than ever. Inflation, tighter margins, and increased scrutiny from finance teams are making it harder to close deals—especially if your product or service isn’t the cheapest option. But here’s the truth: top-performing salespeople aren’t winning by discounting. They’re winning

5 Signs Your Sales Team is Costing You Revenue If you’re seeing strong leads but lackluster results, your sales team might be leaving money on the table—and you may not even know it. At The Novak Group, we’ve audited dozens of sales organizations. What do we consistently find? High-performing companies unknowingly bleed revenue due to

How to Sell in a Noisy, Distracted Market In today’s sales landscape, attention is currency—and it’s harder to earn than ever before. Between nonstop notifications, AI-generated emails, and inboxes flooded with pitches, your prospects are tuning out more than they’re tuning in. So how do high-performing salespeople break through the noise? Let’s dig into five

5 Key Metrics Every CEO Should Track Beyond Revenue When it comes to evaluating business success, revenue is the obvious north star. But focusing on revenue alone is like judging a car by the speedometer while ignoring the engine, tires, and gas tank. Smart CEOs know that sustainable growth comes from understanding what’s driving that revenue—and what’s

The Hidden Cost of an Untrained Sales Team In business, what you don’t know can hurt you—and when it comes to sales, what your team doesn’t know could be costing you thousands (or more) every month. While many organizations focus on product development, marketing, and operations, they often overlook the one department that directly drives

Is Your Sales Team Leaving Money on the Table? As a CEO, founder, or executive leader, you’ve invested heavily in building a strong product, a talented team, and a well-oiled business operation. But when it comes to driving revenue, even the most promising sales teams can unknowingly miss the mark—and leave serious money on the

How to Create a Sales Playbook That Your Team Will Actually Use Let’s be honest: most sales playbooks collect dust. They’re created with good intentions — packed with processes, scripts, and product sheets — but rarely used in the heat of a deal. Why? Because they weren’t built with the salesperson in mind. At The

From Objections to Opportunities: Turning “No” into “Let’s Talk” Every salesperson, no matter how seasoned, encounters objections. It’s part of the game. But what separates good salespeople from great ones isn’t how many objections they avoid — it’s how they respond to them. At The Novak Group, we believe objections are more than just hurdles